21 SEPTEMBER 2021

The Wayback is a virtual reality film series directed by Kevin Thomas, with Dan Cole and Andy Garnett as the creative partners, in which Thomas directs recreations of national moments in time that are designed to trigger memories and spark conversations for those living with dementia, their carers and loved ones. The 360-degree films immerse the viewer in incredibly detailed, faithfully recreated and positive moments from the past - which evoke the happy feelings that went with them - in order to create positive connections and conversations in the present.

26 OCTOBER 2020

While few substantial positives have emerged from 2020, the compassion of communities helping those in need has been one of the bright spots in a very dark landscape.

This charmingly poignant commercial focuses on the recipients themselves: elderly and infirm, yes, but still very much people with passions, wants, and needs. Director Kevin Thomas does a good job of swerving the heart-wrenching statistic route here, instead emphasising the valuable place which vulnerable people occupy in the world.

22 OCTOBER 2020

The Wayback invited to The House of Commons to demonstrate our work with the aged care and dementia communities with members of parliament.

08 JUNE 2020

CELEBRATING TALENT, LEADERS AND THEIR EXPERIENCE

Starting his career as a creative, Kevin Thomas is now one of the most in-demand directors. He was Art Director at AMV BBDO before progressing to Head of Art at Lowe’s and before launching his own production company, Thomas Thomas, he was Creative Director at M&C Saatchi. He began directing and was soon winning Cannes, D&AD and BTA awards for Sony PlayStation, Virgin, Thorntons and Nike. In 2011 Thomas received the accolade of being included in the Top 10 directors of the decade in Shots Magazine. He recently won a D&AD pencil and an AICP award for The Wayback, a virtual reality film that is shifting perspectives everywhere.

18 SEPTEMBER 2020

USwitch, the UK’s leading switching service for energy, broadband and mobiles, has launched the new campaign for its new product.

Alex Gibson, Head of Brand Marketing at Uswitch, says, “Offering our customers an even simpler way to switch is a great way to celebrate twenty years of being a consumer champion. Our new campaign brings this to life with humour and charm.”

Algy Sharman, Creative partner at Joint says “It’s always a pleasure working with the Uswitch team. This campaign was conceived and produced in lock down, and we’re very proud of the result.” The campaign was directed by Kevin Thomas and produced by Thomas Thomas.

15 MAY 2020

The Laura Hyde Foundation has launched a campaign raising awareness of the looming mental-health crisis on the front line of the coronavirus pandemic.

Created pro bono by Havas UK agencies, the ad shows healthcare professionals wearing masks as they talk about their feelings and struggles while confronting the outbreak. It ends with the line: “There’s no mask for mental health.”

It was directed Kevin Thomas through Thomas Thomas. Havas London handled creative, while Cake and Ekino developed social and digital elements. Havas Media is the media agency.

01 APRIL 2020

TUNES TO INSPIRE

Hear some tunes to inspire from Bowie, Stevie Wonder & Micah P. Hinson

27 JANUARY 2020

Along with a complete overhaul of their look and logo, price comparison site Uswitch have launched their biggest commercial campaign for twenty years this spring - kicking off with this playful ode to money well-saved.

Boasting quirky visuals and a welcome sense of humour, director Kevin Thomas’s ad marks the next step up from 2017’s coach-focused campaign - as Uswitch have become increasingly sophisticated in their advertising strategy. Hopefully this means the Philip Glenister days are consigned to the history books for good.

22 JANUARY 2019

From David Bowie to Little Simz, tune in to some tracks that you might hear on the Thomas Thomas co-founder’s shoots.

Kevin's playlist is a snapshot of his varied musical taste and inspiration including some of his life-long favourites and surprising choices that have found their way into his commercials.